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M
Industry · 26 companies tracked

MarTech layoffs, tracked globally.

The MarTech industry has cut 380 jobs across 2 tracked rounds since January 2020. The last 12 months alone saw 380 layoffs, up 90% from the prior year.

Last updated
Industry snapshot
380
people laid off since Jan 2020
Companies tracked
26
active + historical
Rounds
2
total events
Biggest cut
2,300
OLX Group
Most active
US
5709% of cuts
Total since 2020
All time
380
Across 2 rounds#16 industry
Last 12 months
Recent
380
↑ 90% YoY
Active companies
Tracked
26
With 1+ round
Global rank
vs industries
#16
of 60 industries
All companies · ranked by total layoffs

Every MarTech company we track.

Rank
Company
Rounds
Total cut
#01
OL
OLX Group
AMSTERDAM · NL
2
2,300
#02
GO
GoDaddy
PHOENIX · US
2
981
#03
SH
ShareChat
BENGALURU · IN
6
958
#04
AP
AppLovin
SF BAY AREA · US
7
790
#05
HO
Hootsuite
VANCOUVER · CA
4
520
#06
HU
HubSpot
BOSTON · US
2
500
#07
WI
Wix
TEL AVIV · IL
2
470
#08
CV
Cvent
WASHINGTON D.C. · US
1
400
#09
OU
Outbrain
NEW YORK CITY · US
3
328
#10
EN
Envato
MELBOURNE · AU
2
300
#11
SO
Sojern
SF BAY AREA · US
2
300
#12
BR
Branch
COLUMBUS · US
3
274
#13
YO
Yotpo
NEW YORK CITY · US
2
270
#14
PO
Pollen
LONDON · GB
3
269
#15
BR
Brightcove
BOSTON · US
2
268
#16
OL
OLX India
NEW DELHI · IN
1
250
#17
HO
Hotmart
BELO HORIZONTE · BR
1
227
#18
BI
Bizzabo
NEW YORK CITY · US
2
220
#19
ON
OneFootball
BERLIN · DE
2
212
#20
WA
Wayflyer
DUBLIN · IE
1
200
View all 26companies →
Geography · where martech layoffs happened

Top countries and cities.

Top countries
#01
United States
16 COMPANIES · 47 ROUNDS
21,695
#02
Netherlands
1 COMPANY · 2 ROUNDS
2,300
#03
India
3 COMPANIES · 9 ROUNDS
1,383
#04
Canada
1 COMPANY · 4 ROUNDS
520
#05
Germany
2 COMPANIES · 3 ROUNDS
516
Top cities
#01
SF Bay Area
5 COMPANIES · US
17,832
#02
Amsterdam
1 COMPANY · NL
2,300
#03
New York City
6 COMPANIES · US
1,191
#04
Bengaluru
2 COMPANIES · IN
1,133
#05
Boston
3 COMPANIES · US
927
Companies in MarTech

Most impacted companies.

View all →
O
NL
OLX Group
Amsterdam
2,300
Total cuts tracked
Rounds2
Latest2023-06
G
US
GoDaddy
Phoenix
981
Total cuts tracked
Rounds2
Latest2023-02
S
IN
ShareChat
Bengaluru
958
Total cuts tracked
Rounds6
Latest2025-01
A
US
AppLovin
SF Bay Area
790
Total cuts tracked
Rounds7
Latest2025-04
Continue reading

Other industries tracked.

View all →
AdTech
AdTech layoffs
TRACKING →
Aerospace
Aerospace layoffs
TRACKING →
AI / ML
AI layoffs
1 ROUNDS · 280 CUT →
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