SIVL
EventsCompaniesCountriesCitiesIndustriesMethodology
SIVL
EventsCompaniesCountriesCitiesIndustriesMethodology
Home/Industries/Social Media
S
Industry · 13 companies tracked

Social Media layoffs, tracked globally.

The Social Media industry has cut 5,106 jobs across 10 tracked rounds since January 2020. The last 12 months alone saw 5,106 layoffs, up 629% from the prior year.

Last updated
Industry snapshot
5K
people laid off since Jan 2020
Companies tracked
13
active + historical
Rounds
10
total events
Biggest cut
5,700
Bytedance
Most active
US
931% of cuts
Total since 2020
All time
5K
Across 10 rounds#5 industry
Last 12 months
Recent
5K
↑ 629% YoY
Active companies
Tracked
13
With 1+ round
Global rank
vs industries
#5
of 64 industries2% of all cuts
All companies · ranked by total layoffs

Every Social Media company we track.

Rank
Company
Rounds
Total cut
#01
BY
Bytedance
JAKARTA · ID
7
5,700
#02
SN
Snap
7
4,970
#03
LI
LinkedIn
TEL AVIV · IL
8
4,019
#04
TW
Twitter
SF BAY AREA · US
4
3,940
#05
TI
TikTok
11
2,235
#06
PI
Pinterest
SF BAY AREA · US
3
850
#07
DI
Discord
SF BAY AREA · US
2
207
#08
RE
Reddit
SF BAY AREA · US
1
90
#09
NE
Nextdoor
SF BAY AREA · US
2
67
#10
TI
TikTok India
MUMBAI · IN
1
40
#11
BE
BeReal
PARIS · FR
1
0
#12
CL
Clubhouse
SF BAY AREA · US
2
0
#13
QU
Quora
SF BAY AREA · US
2
0
Geography · where social media layoffs happened

Top countries and cities.

Top countries
#01
United States
12 COMPANIES · 43 ROUNDS
47,522
#02
China
1 COMPANY · 4 ROUNDS
2,950
#03
India
2 COMPANIES · 2 ROUNDS
1,840
#04
Indonesia
1 COMPANY · 2 ROUNDS
950
#05
Ireland
1 COMPANY · 4 ROUNDS
850
Top cities
#01
SF Bay Area
10 COMPANIES
44,098
#02
Los Angeles
2 COMPANIES · US
4,030
#03
Shanghai
1 COMPANY · CN
2,950
#04
Mumbai
2 COMPANIES · IN
1,840
#05
Jakarta
1 COMPANY · ID
950
Companies in Social Media

Most impacted companies.

View all →
B
ID
Bytedance
Jakarta
5,700
Total cuts tracked
Rounds7
Latest2024-10
S
Snap
4,970
Total cuts tracked
Rounds7
Latest2026-07
L
IL
LinkedIn
Tel Aviv
4,019
Total cuts tracked
Rounds8
Latest2026-08
T
US
Twitter
SF Bay Area
3,940
Total cuts tracked
Rounds4
Latest2023-02
Continue reading

Other industries tracked.

View all →
AdTech
AdTech layoffs
TRACKING →
Aerospace
Aerospace layoffs
1 ROUNDS · 60 CUT →
AI / ML
AI layoffs
1 ROUNDS · 25 CUT →
Monday Brief

Every Monday, the global layoff picture in your inbox.

A tight 4-minute read: the biggest rounds from the week, shifts by industry and country, and the single chart that matters most. Read by journalists, investors, and HR teams across 14 countries.

Free foreverUnsubscribe anytimeNo spam
SIVL

Workforce intelligence for journalists, researchers, and builders.

Top Companies
VolkswagenOracleVolkswagen GroupAmazonMetaBTEstée LauderMicrosoftInstagramCiscoDellMeta PlatformsBlockXboxLos Angeles Unified School DistrictPayPalSalesforceHPSynopsysBritish Broadcasting CorporationAll companies →
Top Industries
Big TechFintechConsumer AppsHardwareCloud InfrastructureEnterprise SaaSSocial MediaRide-hailingSemiconductorsProductivity & CollaborationGamingLogistics & Supply ChainMarketplaceMarTechAutomotive / EVAll industries →
Top Cities
SF Bay AreaSeattleAustinLos AngelesFayettevilleSydneyTel AvivDetroitGrand RapidsBengaluruBostonNew York CityChicagoVeldhovenStockholmAll cities →
Top Countries
GermanyUnited StatesUnited KingdomIndiaAustraliaIsraelNetherlandsSwedenCanadaFranceAll countries →
Resources
About SIVLMethodologyFAQEventsEmbed chartsContactPrivacyTerms
© 2026 SIVL · Workforce intelligence, globally.
PrivacyTerms