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Industry · 13 companies tracked

Social Media layoffs, tracked globally.

The Social Media industry has cut 3,306 jobs across 5 tracked rounds since January 2020. The last 12 months alone saw 3,306 layoffs, up 4834% from the prior year.

Last updated
Industry snapshot
3K
people laid off since Jan 2020
Companies tracked
13
active + historical
Rounds
5
total events
Biggest cut
5,700
Bytedance
Most active
US
1437% of cuts
Total since 2020
All time
3K
Across 5 rounds#7 industry
Last 12 months
Recent
3K
↑ 4834% YoY
Active companies
Tracked
13
With 1+ round
Global rank
vs industries
#7
of 64 industries2% of all cuts
All companies · ranked by total layoffs

Every Social Media company we track.

Rank
Company
Rounds
Total cut
#01
BY
Bytedance
JAKARTA · ID
7
5,700
#02
SN
Snap
6
3,970
#03
TW
Twitter
SF BAY AREA · US
4
3,940
#04
LI
LinkedIn
SF BAY AREA
6
3,144
#05
TI
TikTok
LONDON · GB
8
1,610
#06
PI
Pinterest
SF BAY AREA · US
3
850
#07
DI
Discord
SF BAY AREA · US
2
207
#08
RE
Reddit
SF BAY AREA · US
1
90
#09
NE
Nextdoor
SF BAY AREA · US
2
67
#10
TI
TikTok India
MUMBAI · IN
1
40
#11
BE
BeReal
PARIS · FR
1
0
#12
CL
Clubhouse
SF BAY AREA · US
2
0
#13
QU
Quora
SF BAY AREA · US
2
0
Geography · where social media layoffs happened

Top countries and cities.

Top countries
#01
United States
12 COMPANIES · 43 ROUNDS
47,522
#02
China
1 COMPANY · 4 ROUNDS
2,950
#03
India
2 COMPANIES · 2 ROUNDS
1,840
#04
Indonesia
1 COMPANY · 2 ROUNDS
950
#05
Ireland
1 COMPANY · 3 ROUNDS
550
Top cities
#01
SF Bay Area
10 COMPANIES
44,098
#02
Los Angeles
2 COMPANIES · US
4,030
#03
Shanghai
1 COMPANY · CN
2,950
#04
Mumbai
2 COMPANIES · IN
1,840
#05
Jakarta
1 COMPANY · ID
950
Companies in Social Media

Most impacted companies.

View all →
B
ID
Bytedance
Jakarta
5,700
Total cuts tracked
Rounds7
Latest2024-10
S
Snap
3,970
Total cuts tracked
Rounds6
Latest2026-04
T
US
Twitter
SF Bay Area
3,940
Total cuts tracked
Rounds4
Latest2023-02
L
LinkedIn
SF Bay Area
3,144
Total cuts tracked
Rounds6
Latest2026-05
Continue reading

Other industries tracked.

View all →
AdTech
AdTech layoffs
TRACKING →
Aerospace
Aerospace layoffs
1 ROUNDS · 60 CUT →
AI / ML
AI layoffs
3 ROUNDS · 330 CUT →
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