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D
Industry · 12 companies tracked

D2C layoffs, tracked globally.

Last updated
Industry snapshot
—
people laid off since Jan 2020
Companies tracked
12
active + historical
Rounds
0
total events
Biggest cut
884
HelloFresh
Most active
US
by headcount
Total since 2020
All time
—
Across 0 rounds#46 industry
Last 12 months
Recent
—
Active companies
Tracked
12
With 1+ round
Global rank
vs industries
#46
of 64 industries
All companies · ranked by total layoffs

Every D2C company we track.

Rank
Company
Rounds
Total cut
#01
HE
HelloFresh
SF BAY AREA · US
2
884
#02
MI
Misfits Market
PHILADELPHIA · US
1
649
#03
FR
Freshly
PHOENIX · US
2
329
#04
CU
Curology
SF BAY AREA · US
1
150
#05
SI
Simple Feast
COPENHAGEN · DK
1
150
#06
CA
Care/of
NEW YORK CITY · US
1
143
#07
GO
Goodfood
CALGARY · CA
1
70
#08
DA
Daily Harvest
NEW YORK CITY · US
2
60
#09
IM
Imperfect Foods
SF BAY AREA · US
2
50
#10
KI
KiwiCo
SF BAY AREA · US
1
40
#11
BL
Blue Apron
NEW YORK CITY · US
2
0
#12
GO
Gousto
LONDON · GB
1
0
Geography · where d2c layoffs happened

Top countries and cities.

Top countries
#01
United States
29 COMPANIES · 46 ROUNDS
6,236
#02
Canada
3 COMPANIES · 4 ROUNDS
372
#03
Germany
3 COMPANIES · 3 ROUNDS
325
#04
India
4 COMPANIES · 4 ROUNDS
251
#05
Sweden
1 COMPANY · 1 ROUNDS
200
Top cities
#01
SF Bay Area
10 COMPANIES · US
3,267
#02
Philadelphia
2 COMPANIES · US
1,049
#03
New York City
14 COMPANIES · US
874
#04
Dallas
1 COMPANY · US
558
#05
Phoenix
2 COMPANIES · US
329
Companies in D2C

Most impacted companies.

View all →
H
US
HelloFresh
SF Bay Area
884
Total cuts tracked
Rounds2
Latest2025-03
M
US
Misfits Market
Philadelphia
649
Total cuts tracked
Rounds1
Latest2023-02
F
US
Freshly
Phoenix
329
Total cuts tracked
Rounds2
Latest2022-12
C
US
Curology
SF Bay Area
150
Total cuts tracked
Rounds1
Latest2022-03
Continue reading

Other industries tracked.

View all →
AdTech
AdTech layoffs
TRACKING →
Aerospace
Aerospace layoffs
1 ROUNDS · 60 CUT →
AI / ML
AI layoffs
3 ROUNDS · 330 CUT →
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